Sales may come across as a one-size-fits-all field, but nothing could be further from the truth. Of course, foundational techniques and strategies matter, but the best salespeople succeed by finding and using their own approach—AKA their personal sales style. Your sales style isn’t only about how you pitch or close deals; it's a huge reflection of your personality, strengths, and how you prefer to communicate.

Why Having Your Own Style Matters

Every customer has different preferences and needs. Trying to replicate someone else's approach might feel unnatural and can be seen as inauthentic by potential customers. Finding and developing your personal style is necessary because it allows you to lean into your strengths—whether that’s storytelling, data analysis, or active listening. When you sell in a way that's genuine to you, it becomes much easier to build relationships with customers. Your personal style also helps you stand out in a crowded market by showing what makes you unique, giving you a competitive edge that’s difficult to replicate.

6 Steps to Find Your Personal Sales Style

1. Assess Your Personality and Strengths

Your style typically aligns with your personality traits. Take time to reflect on how you interact with others.

Are you introverted or extroverted?
Do you prefer detailed analysis or big-picture thinking?
Are you a storyteller, or are you good at asking the right questions?

2. Identify Your Values

Customers want to work with people who are trustworthy and genuine. If you align your sales approach with your personal values, you'll attract clients with similar priorities. Try writing down your top values (e.g., honesty, creativity, service) and consider how they influence your interactions and decision-making.

3. Experiment with Different Approaches

The only way to find your personal style is through trial and error. Try different techniques and see what resonates the most with you, then refine your approach accordingly.

4. Get Feedback from Colleagues, Customers and Manja AI

Often, others can see your strengths more clearly than you can. Ask your colleagues or manager for feedback on what you’re doing well. You can also ask customers what they appreciated about your approach after closing a deal. This is where Manja AI is very powerful, it makes available a dedicated world class coach besides you, who is fully aware of all your sales conversations and trends giving insights to help you close more deals!

5. Embrace Your Style and Refine It

Once you have found your sales style, commit to it. Refine your techniques and build confidence in your strengths. Remember, your style will evolve over time as you gain more experience and adapt to changing trends.

Your sales style is your secret weapon. By finding what makes you unique and leaning into it, you can stand out from competitors, connect with customers more authentically, and achieve greater success. So, take time to reflect, experiment, and refine your sales style—because the best salespeople aren't the ones with the flashiest pitches; they're the ones who stay true to themselves.